Transforming BlueJeans Events from product to platform
BlueJeans is a video conferencing platform with 4 offerings - Meetings, Events, Rooms and Command Center. BlueJeans Events is a webinar product. I led design during the transformation Events from a product to a platform.
Customers wanted Events team to build an attendee screening feature. Our research showed customers were using webinars for different use cases.
For security: Enterprises that used for town-halls & all-hands.
To collect user data: Product marketing & sales teams used for product marketing webinars & digital events.
To monetize: For educational and training events.
Each customer segment needed a unique solution tailored to their needs and not 'one size fits all' approach.
Based on learnings and insights we created registration,
Registration is optional on webinars. Organizers can add registrations during or after scheduling a webinar.
All attendees need to register for attending a webinar with registration.
Organizers can approve or decline attendees access to a webinar.
Organisers can create customize registration forms by using custom fields.
Invite attendees using registration link -
Previously organizers had to type email ids of all attendees to invite them.
By replacing email with an invite/registration link - sharing an event invite got easier and could reach a larger audience without requiring any participation from the organizer.
Limit registered users from joining with multiple devices.
Pivot to integrations (and becoming a platform)
During customer interviews, we identified new use cases for webinars i.e. marketing & monetization.
Created a direct integration with Marketo to streamline workflows for marketing professionals.
Created REST APIs for integrating BlueJeans Events with other tools. Thereby creating an ecosystem to for integrating with other SaaS products.
events scheduled with registration or integration.
traffic to registration page came via mobile devices.
increase in customer satisfaction/NPS over 12 months.